The name
Leda is synonymous with innovation, astute investment and achievement
of long-term stability within all property markets. This Australian-owned
private company has been involved with the investment and development
of properties worth approximately $3.1 billion. Leda
grew more than tenfold in a decade when many other major developers
fell by the wayside.
Leda Group remains Australia’s pre-eminent and most reputable
private property investment and development company. Its corporate
policy
remains fundamentally unchanged, accurately identifying market growth
areas and responding to market trends immediately.
Established in 1976 by Executive Chairman Bob Ell, Leda continues
to concentrate on acquiring premium development and project sites
with its
aim to maximise long-term activity and returns. Leda’s carefully
considered and innovative policy of creating and managing its own
asset portfolio has resulted in its resilience during major economic
downturns, which is unequalled in Australia’s property development
history.
Leda’s extraordinarily experienced teams focus on long-term
asset growth. The Leda philosophy is to avoid exploitation and short-term
expediency. For Leda’s portfolio, development is through investment.
Risk is managed by pre-letting major developments. Through this
approach, Leda has gained strong credibility with conservative institutional
investors, enabling Leda to pre-sell major non-portfolio developments.
Leda’s biggest strength is its exceptionally talented, detail-oriented
management team. Each division manager is responsible for site
selection, preparation of market/feasibility analysis, development
management, and sale or lease of the project, ensuring Leda’s
commitment to sound investments designed to provide a solid foundation
for long-term growth. Each division is dedicated to developing projects
to the highest quality, on time and within budget.
|