About Leda

Identifying opportunities since 1976.

Established in 1976 by Executive Chairman Bob Ell, Leda continues to concentrate on acquiring premium development and project sites with its aim to maximise long-term activity and returns. Leda's carefully considered and innovative policy of creating and managing its own asset portfolio has resulted in its resilience during major economic downturns, which is unequalled in Australia's property development history.

Leda's extraordinarily experienced teams focus on long-term asset growth. The Leda philosophy is to avoid exploitation and short-term expediency. For Leda's portfolio, development is through investment. Risk is managed by pre-letting major developments. Through this approach, Leda has gained strong credibility with conservative institutional investors, enabling Leda to pre-sell major non-portfolio developments.

Leda's biggest strength is its exceptionally talented, detail-oriented management team. Each division manager is responsible for site selection, preparation of market/feasibility analysis, development management, and sale or lease of the project, ensuring Leda's commitment to sound investments designed to provide a solid foundation for long-term growth. Each division is dedicated to developing projects to the highest quality, on time and within budget.

Mr Bob Ell

Mr Bob Ell founded the Leda Group in 1976 as a family company and is the Executive Chairman.  For over 40 years Mr Ell has been active in residential, retail, industrial and commercial markets, predominantly in NSW and QLD and has established a reputation as a skilled successful property investor and developer.

Mr Ell's investment and development skills originated in the Sydney industrial property market. Leda's domination of the Sydney industrial market during the 1980s resulted in its successful expansion across commercial, retail and residential property in NSW, QLD and the ACT.